Putting someone in 'public shame' for trowing away a cigarette bud does not work in Europe. People don't care about it here. (there are some exceptions)

Unless they demonstrate their technique with a random person and compare the predictions with reality i have no reason to believe the pictures resemble the litterers in any way. If it would work then law-enforcement would be all over it. But for an uneducated population the campaign may just work.

There is no such tech (yet?) to render a face from dna sample.

hard to recognize any of them, don't they all look the same on the sketches.... ?!

#1 Well, it's clearly intended to work within the boundaries of a shame society like China, Hong Kong, or Japan... It only follows that this initiative wouldn't work as intended in the western countries with either guilt society or criminal justice systems...

I wonder why no one seems concerned with the opportunity for mis-identification and the number of (innocent) lives this initiative can ruin just because they happen to look quite similar to an image generated by technology that may or may not actually be reliable to do such a thing accurately... Not to mention that this whole setup assumes the collected rubbish was originally a litter and not a product of a strong wind on a near-full trash container... or a fallen container where lots of rubbish could and likely does spill out and wind or even passing people (who hardly ever stop to straighten up these things) do the rest...

In summary, flawed collection method, likely inaccurate image generation method (I fully agree with #2 there) and they release it in a shame society to ruin a life or two... shame on them!

Should put DNA testing to use for real criminal investigation. I bet if they would adopt a municipal trash disposable system that works they wouldn't have such a big problem. If NYC can do it, they should be able to.

#2, #3, you're right. Although the human genome is being thoroughly mapped, and genes can be linked to traits such as (perhaps) a slightly bigger nose or higher forehead, we are far away from the technology that is boasted in the video. They do admit, in the end, that this is just a mock-up with faces from volunteers. Who, undoubtedly, had their faces modeled from a montage of video images.

I'm more concerned with the message they try to send. Is it that no matter who you are and what you do, Big Brother is watching you? Not so much about public shaming as it is about public scaring. The message may well be that if we don't watch our government, we may end up in a system where everybody's DNA is on file and they *can* trace minor offenses like these to your person. Even non-offenses, as cigarette butts can be obtained from ashtrays as well.

This crap might as well be an "Onion" news cast.

Wow!! This is the firs Chinese person I hear speaking perfect english

A DNA print (even if somehow magically decoded 1:1 into facial features) can never account for things such as fat, skin abnormalities and scar tissue as those are basically developmental elements.

Good luck...

Listen at 2:06, he is saying it is only a mock plan, so it is not real
The visual profiles shown belong to a volunteer group

Sorry, but don't they all look the same?