A painfully boring and utterly stupid video. You never see a close up of the poor critter but I am sure he is having a fabulous time back there. Well trained dogs will often do what is asked of them because they trust their owners. Doesn’t mean they are enjoying it or it is a good idea or it somehow something to celebrate. I hate it when people use critter’s trust to put them in a situation for their amusement.

I kept expecting something spectacular like Demon walking the tightrope all the way to the boat or doing backflips on the board.

Top Gun, really? Kind of overselling it I think!

#3 thinking about the same thing. Would have been ashamed if my music was used in videos like this.

It's hard to say what the dog gets out of this, as the whole experience will be based on the fact that the dog no doubt gets very excited each time he is offered this ride. Dogs do enjoy the air rushing at their faces as you will find if you allow one to pop it's head through your car window. Likely the rush of scent gives it a natural high, so perhaps we shouldn't be too judgmental over this video, except for the inappropriate music of course, 'Messing about on a river' would have been much better.
Incidentally if you don't know dogs please do not try and simulate the car window or knee boarding air rush by blowing on your dogs face, it will very likely bite your face off, for some unknown reason.

Thats all well and good #5, but it would experience the same "wind in the face" rush from the boat just as well as from the kneeboard, so yea... In fact, it would prolly enjoy it more that way, closer proximity to its owners and all

Well that is 2min15 seconds i will never get back of my life watching that sh*te!!