Coca cola , mobile ad demo

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns.

See how Coca-Cola's "Hilltop" was re-imagined. Now you can send a Coke to a stranger across the world from your phone.

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Comments

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Picture of hedosean39 achievements

+6 1. hedosean commented 12 years ago

I'd LOVE to "buy the world a Coke!"
Picture of Gringo_el_Diablo45 achievements

+2 2. Gringo_el_Diablo commented 12 years ago

...or buy the World a R.C Cola and let them know how you really feel! :x
Picture of WildMonkey32 achievements

-2 3. WildMonkey commented 12 years ago

I can't wait to give somebody a cok.
Picture of Sizzlik64 achievements

+8 4. Sizzlik (admin) commented 12 years ago

I dont know about you guys..but i will give it a try and send some cokes out..hoping to get a thanks back. I would be happy to get a drink for free..and when its given from someone on the other side of the globe it would be even cooler.
Sure its just marketing..but its a win win situation. Coke makes profit, someone is happy about a free soda, and you feel good for making someone happy. (its not like someone forces you to use the app..its just clever marketing wich im willing to try just because of the video response)
Picture of Dazzz6941 achievements

-2 5. Dazzz69 commented 12 years ago

I prefer Pepsi.
Picture of Neg7 achievements

+16 6. Neg commented 12 years ago

You know some people are gonna be camping at these
Picture of drunkmonk42 achievements

+5 7. drunkmonk commented 12 years ago

#6 :D Now that's a good idea to fuck them up. I would do that just in spite :D

Coke Pf... It's like giving somebody a small piece of glass board, a metal straw and a cigarette ten minutes later. :D

:D Send a cigarette across the world :D

Give them a piece of deep south US - let them enjoy their body wiggle :D

Bullshitters.
(while meanwhile, as I see it - your hazarding your credit card details for theft. (yeh, that's right - that's one of the ways to get them. If your connected to less than 3.75 G mobile network, all you need is some 80 GBP ~ 100 USD's ) )

Don't approve of another degrading marketing campaign. Majorly!

Really pretty and charismatic people chosen though.

Thanks for putting the video :)
Picture of cyberdevil32 achievements

0 8. cyberdevil commented 12 years ago

I bet they're going to make a looooot of money off this. Great idea! :D
Picture of Spartan11832 achievements

+1 9. Spartan118 commented 12 years ago

anyone know were the one in New York is? I would like some free coke :P
Picture of ihateregistering26 achievements

-1 10. ihateregistering commented 12 years ago

#4 Nope, it just makes you a marketeers bitch.. :)
Picture of Sizzlik64 achievements

0 11. Sizzlik (admin) commented 12 years ago

#10 so you never watched a movie because the trailer seemed to be cool or bought a product because you know the brand name from a commercial when there is the same product out there from a no-name company? We are all merketeers bitches :)