OK! I will say one thing about this ad, that it is a good, for the audience that it was made for. second i have had people explain it to me and culturally it makes sense and a good ad for whom it was made for. third when you know what it means you will understand it. or for that matter try to. next go look at the ads for the toothpaste where they shine as bright lights those are ridiculously funny even for indians.