Coca-Cola 2nd Lives

As part of its global sustainability program, Coca-Cola has launched '2ndLives', a line of 16 innovative caps which can be screwed onto bottles after consumption, transforming them into fun and useful objects, such as a paintbrush, water squirter and pencil sharpener, among others, and encouraging consumers to reuse and recycle plastic.

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+6 1. drunkmonk commented 10 years ago

:D :D That's like playing with trash :D
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+23 2. tsar911 commented 10 years ago

But wouldn't it help not to drink the sodium-enriched, sugar-laden soda? I like Coke and have it once in a while, but when they go on such long-winded feel-good-excuses, it just puts me off.

Have a Coke once in a while and don't use it as replacement for daily intake of water and nothing wrong will happen to the environment.
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+19 3. se0067 commented 10 years ago

Recycling is great. But putting inedible or even poisonous stuff into bottles that usually contain food and then not even marking them is a very bad idea.
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+8 4. Xionbox (moderator) commented 10 years ago

They need a refill program as well. Once I have five reusable coke bottles, I'll start throwing the other ones away.
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+1 5. kawett commented 10 years ago

And what if coca cola could fix their water rights issues ?
https://www.youtube.com/watch?v=5sFO3KZsANc
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+3 6. WildMonkey commented 10 years ago

Great! Which cap takes away the diabetes?
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+3 7. drienuldrie commented 10 years ago

It's easy to be cynical about this initiative, and i do agree with most of what's said in the comments above, but those bottles are here so why not make the most of them.
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+1 8. braveheart2052 commented 10 years ago

all I see is more plastic for the dumps ! these things don`t last forever. :'( :'( :'(
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-1 9. melames commented 10 years ago

Nobel but impractical idea
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+3 10. dbomber69 commented 10 years ago

I hope all the attachments they're selling are made from recycled plastic! :S
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0 11. bzzt commented 10 years ago

F@ck coca cola. They murder their workers. http://killercoke.org/crimes_colombia.php