Vittel Refresh Cap
Ogilvy Paris Innovate an Irresistible Way for Vittel to remind people to drink the recommended 8 glasses of water a day. 'Vittel Refresh Cap'. A tailor made cap that pops a flag every hour to gently remind you to drink.
When you twist the bottle cap shut after your refreshing sip, a timer begins automatically. Nothing new to do just twist the cap as you used to do but this time utility has been added. The program was launched in
France in order to gauge consumers' reactions and measure their behavioral changes.
Initial findings show people drank more water during the day and enjoyed it
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