Life is always too short to be angry at someone.

Wow... powerful commercial. Never seen anything like this

BEAUTIFUL! Life is short. Don't hurt anyone! Don't start wars! Don't ignore the poor! Live life and let others live too...Spend quality time with your kids and parents as you don't know what happens tomorrow! :-(

Really? All that emotional build up about connecting with your child and it's an ad for a life insurance company? Money after you're dead will not make up for lost opportunity.

And if you buy insurance nothing will happen? Stupid commercial

Eh Sorry to say I just Dont Get It, Life insurance does not save your life from a car crash, Nor will it buy you a time machine to go back and change the past , And leaving your son money is not the same as going back in time and fixing all the shit you did wrong to him ....

Title is wrong...there is no "assurance" of life,only insurance money to leave for your loved ones if you die to help them keep going.

now he's going to spend the insurance cash on drugs, booze and groupies

0:57 The audience is not consistent with his son's style of music 0:30 unless I am missing something.

#10 might be some sort of audition for a contract or something

I saw this commercial posted somewhere else on the net maybe a couple years back. It changed me. It made me a better father. God puts people and things in front of you when you need it.

The commercial is not important- it's the message you take from it that is important. For that I give it the highest marks.

so true..